Money is considered the magic ingredient in political campaigns. If you have enough of it, you can’t lose.
Mark Lazarus had a 10 to 1 money advantage over Johnny Gardner in their recent campaign for Horry County Council Chairman. Yet, even with such an overwhelming money advantage, Lazarus snatched defeat from the jaws of victory again.
The Lazarus campaign had Walter Whetsell as its consultant. Whetsell was Tom Rice’s campaign consultant since Rice first ran for Congress in 2012.
After Rice voted to impeach President Donald Trump, Whetsell told media that a week in politics is a lifetime and voters would forget about the Rice vote in a couple of weeks. What actually happened was voters remembered the Rice vote for 18 months and voted him out of office two weeks ago.
Four years ago, Lazarus calling the county police and fire first responders “Thugs” put the final nail in his coffin denying him reelection as county chairman.
This time, a terrible campaign strategy, that had Lazarus trying to deny the “Thug” comment as well as the rest of his history as county chairman, was an affront to the voters. The voters didn’t forget Lazarus’ history over the four years he was out of office.
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