Local television stations carry daily ads telling us the Myrtle Beach tourism tax is ‘working.’ The ads are run by the Myrtle Beach Area Chamber of Commerce and its associated entities in the hospitality and business community.
Beneficiary of approximately $18 million per year from revenue generated by the tax, the Chamber has good reason to advertise the tourism tax is working. Its marketing arm, the Myrtle Beach Area Convention and Visitors Bureau receives the proceeds from the tax to spend in ‘out-of-area’ advertising to promote tourism to the Grand Strand.
But, going beyond the advertising message (dare we call it propaganda?) one has to ask how is the tax working.
















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