Bill Darby was a man who lived a full life according to his own rules.

The song “I Did It My Way” is certainly a complete description of his approach to life.

For nearly 60 years, Darby was the publisher of Coast and Alternatives magazines in Horry County. He brought the concept of tourist oriented magazines to the largest tourist destination in South Carolina.

He was a political maverick, one of three men who, together, can claim to have founded the Horry County Republican Party. As Bill liked to say he was a Republican when the Horry County Republican Party could hold meetings in a telephone booth.