Current political thought is the way to win campaigns is to give the voters something to fear and tell them who is to blame.
In a general way with few specifics, this appears to be exactly the strategy of the Ken Richardson for Mayor of Conway campaign is attempting.
An ad last week in local media told voters, “If you are a resident of Conway, the most important election of our LIFETIME will be on November 7, 2023.”
My first reaction was “WHY?” No specifics as to why the election is “the most important.” As cities in Horry County go, Conway is in better shape than the rest. The neighborhoods are safe, the business community is strong and the city staff has high morale.
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